Starr Esterhuizen

With a decade of crafting campaigns for giants like LG, Samsung, and Bose, Starr blends data-driven precision with creative flair to elevate the presence and impact of tech founders and business leaders. At Vicit, she architects strategic content, including whitepapers, articles and optimised LinkedIn profiles that drive engagement and ROI.

Starr’s career has spanned content, marketing and brand strategy across multiple industries, from entertainment and e-commerce to AV tech and B2B. She has worked with leading global brands like LG, Samsung and Bose, and held key content roles at Midwich Group, Globital and now Vicit.

Her expertise and qualifications in Marketing Strategy, Copywriting, Digital Marketing, SEO and Brand Management underscores her passion for creating content that engages and converts. A highlight of her career was designing Samsung’s record-breaking 2023 Education Campaign, featuring 3D virtual tours and high-converting content.

Off the clock, Starr loves nature walks and deep talks over coffee with her family and tapping into her creativity to sketch, paint, indulge her passion for fire dancing and even designing album cover s for local musicians. With a clear passion for filling all aspect of her life with creative endeavours, Starr truly lives by her favourite Nietzsche quote: “All I need is a sheet of paper and something to write with, and then I can turn the world upside down.”